Toni, one of the founders of Empower Marketing, brings with her extensive experience in the renewable energy sector, including waste and energy efficiency.
Toni was the founder and developer of a group of companies known as CO2ST (CO2ST Marketing, CO2ST Solar, CO2ST Solutions) which started business in 2007. CO2ST provided technical consultancy services to the sector and then went on to diversify into marketing services as such Toni has an extensive database within the industry and is well known and respected within renewable energy.
Over the last 10 years Toni has been lucky enough to speak at Ecobuild and Solar Power UK and has contributed to many publications with expert opinion. CO2ST authored three substantial papers, one on biodiesel, one LED lighting and one for solar PV. Toni was also regional winner of the Grazia Female Entrepreneur of the year 2010.
The marketing projects completed by CO2ST were very varied and not what would be considered traditional marketing! Toni has been very active in assisting new businesses with general advice and support and market information alongside retained clients. The below is a sample of the varied sales and marketing work completed over the 10 years.
Greener 4 Life (Anaerobic digestion facility) – Telemarketing
Completed a time sensitive analysis of regional interest in diverting organic waste into an anaerobic digester finding over 42,000 tons of qualifying waste per annum.
JBS Waste Management / JBS Fibre Recovery – Social Media (LINKEDIN), telesales, sales, account management
For this business Toni established significant opportunities with major brands such as: IKEA, John Lewis, NISA Today’s, Costcutter, Premier Stores, Cadburys and Morphy Richards many of which remained customers for a number of years.
BioMCN (bio methanol producer) – Strategy
Full marketing strategy for entry into the UK market
SITA Special Projects Division – Research, telemarketing
Various projects including feedstock procurement, marketing of waste products and research projects surrounding aggregates, fuels and incinerator ash
Enevis – Telemarketing / Telesales
Providing support to a major solar company in qualifying commercial opportunities
IMK – Telesales
Inbound and outbound calling to create appointments to then sell for solar PV installations
Epoda – Telemarketing, strategy and event services
Software which allowed management and reduction of carbon emissions sold to large commercial clients
EPPS – Event creation and management
Created and ran a full day renewables event for 60 council attendees for a solar PV developer
Navita – Telemarketing
Used telephone marketing to attract school solar opportunities for £5 million fund.
Institute of Sustainability (Flash Programme) – Training
Created and delivered Renewable Energy Basics Course
Federation of Master Builders – Training
Created and delivered Renewable Energy Basics Course, Green Marketing, Marketing and Sales
Work In Green and Co2ST Group – Brand Creation
Brand creation and brand management and all marketing activities
Salcon Ltd, (Chinese utilities Company) Touch Solar Ltd Oakapple Renewables Ltd Free Solar Ltd Solar Secure Ltd POB Solar Ltd Carillion Plc – Creation of marketing packs and telemarketing
Creation of Information Memorandums for sale of assets and projects with values between £1-20M. Creating a database of funders and account managing funders and distributing material
British Gas Solar, Lark Energy, Anesco, Livos, Inazin – Sales Management
High profile solar developers where I recruited and ran National Sales teams to improve sales pipelines
Enagri – Editorial contributor, marketing strategy and support
Magazine and information provider specialists in energy from agricultural markets.
If you are looking to launch or expand a renewable energy business or energy efficiency business than look no further than us. Contact us today to discuss your needs.