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10 steps to get the most out of your B2B prospecting data

10 tips for B2B prospecting data Poor data quality is one of the biggest issues for B2B marketers. It effects campaign results, lead quality and even profit. Royal Mail research shows that businesses are losing around 6% of their revenue through poor quality data.

Experian have therefore come up with some really useful tips to maximise your b2b data, so we thought we would share this with you!

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