One of the key challenges with managing a team is keeping the level of productivity and motivation high. The beauty of marketing is that there is always some proactive work that can be done – so staff should never be twiddling their thumbs and saying they […]
At Empower Marketing we offer excellent value for money by providing agency experience at freelancer rates (someday we’ll tell you how we manage this!), but whether you enlist our services or not, here are some top tips to reduce your marketing costs and become more […]
Roll the clocks back to 25th May 2018. Many marketers were fearing the worst about the General Data Protection Regulation (GDPR) that was coming into force. Cue a string of last-minute website changes, consent emails being sent, and records removed from databases. It was an eye-opening experience, […]
So 50% of business start-ups fail within the first 3 years. Is this because most start-ups are doomed to fail? Is there no room for new businesses to grow? Or is this just bad planning? Many of us get over excited about a new business […]
Why is Search Engine Optimisation so important for business? Up to 93% of all website traffic comes from a search engines 75% of users never scroll past the first page of search results The first position on Google’s organic search results has a 34% clickthrough […]
Here’s some great ideas inspired by the Forbes Communications Council to freshen up your marketing campaigns during the Christmas season, and we’ve added a few ideas ourselves!… 1. Make it authentically you For example, style Christmas card appropriate to your business or add a festive twist to you […]
Poor data quality is one of the biggest issues for B2B marketers. It effects campaign results, lead quality and even profit. Royal Mail research shows that businesses are losing around 6% of their revenue through poor quality data. Experian have therefore come up with some […]
Personalisation is the current BUZZ in marketing. But what is it and how do you achieve it? It is safe to say that the only clear route to personalization is knowing your customer. This may seem easy and obvious, but it is not always that […]
What is a QR code? For those who haven’t come across QR codes before (or for those that may have seen one but are unsure what it does), a QR code is short for “Quick Response Code”. The principal is quite similar to a bar […]
Profiling customers Don’t forget that the customer you want is like the customer you’ve already got. Understanding the profile of your existing client base in more detail will help you discover other avenues to find new business. Investing time and money into securing repeat business […]