We are less than 2 weeks away from the B2B Marketing Expo and we’re counting down the days until the show starts at ExCeL London on the 27th & 28th! All the details for the show are almost finalised on our end, including some fantastic […]
So 50% of business start-ups fail within the first 3 years. Is this because most start-ups are doomed to fail? Is there no room for new businesses to grow? Or is this just bad planning? Many of us get over excited about a new business […]
Why is Search Engine Optimisation so important for business? Up to 93% of all website traffic comes from a search engines 75% of users never scroll past the first page of search results The first position on Google’s organic search results has a 34% clickthrough […]
Here’s some great ideas inspired by the Forbes Communications Council to freshen up your marketing campaigns during the Christmas season, and we’ve added a few ideas ourselves!… 1. Make it authentically you For example, style Christmas card appropriate to your business or add a festive twist to you […]
Social Media Presentation, at Forest of Dean Entrepreneurs event Empower Marketing will be speaking at the monthly Forest of Dean Entrepreneurs event on Social Media Marketing. Social media provides new opportunities to reach potential customers, so at this event you can find out how you can exploit this largely […]
Empower Marketing Ltd are proud to be working in partnership with the South Gloucestershire Business Show. We look forward to taking part in the event on Wednesday 3rd October and Thursday 4th October 2018. Click here to check out the Speaker Lineup Click here to […]
You may think your business is mobile ready, but are you voice ready? As more and more people are on the go, and technology continues to develop, the use of voice to search for businesses and services is increasing. In America the use of voice assistants […]
Poor data quality is one of the biggest issues for B2B marketers. It effects campaign results, lead quality and even profit. Royal Mail research shows that businesses are losing around 6% of their revenue through poor quality data. Experian have therefore come up with some […]
With what seems like an endless number of choices, even just for a basic business card it can be easy to see why we get asked more than any other question what specification should be used for what. Choosing the correct paper is important when […]
Personalisation is the current BUZZ in marketing. But what is it and how do you achieve it? It is safe to say that the only clear route to personalization is knowing your customer. This may seem easy and obvious, but it is not always that […]