Roll the clocks back to 25th May 2018. Many marketers were fearing the worst about the General Data Protection Regulation (GDPR) that was coming into force. Cue a string of last-minute website changes, consent emails being sent, and records removed from databases. It was an eye-opening experience, […]
Personalisation is the current BUZZ in marketing. But what is it and how do you achieve it? It is safe to say that the only clear route to personalization is knowing your customer. This may seem easy and obvious, but it is not always that […]
Now the subject of GDPR is not the most received email in your inbox, think about how your email marketing strategy can improve! If you abandoned your previous databases – then think about how to build this up again as soon as possible. If you […]