You may think your business is mobile ready, but are you voice ready? As more and more people are on the go, and technology continues to develop, the use of voice to search for businesses and services is increasing. In America the use of voice assistants […]
Poor data quality is one of the biggest issues for B2B marketers. It effects campaign results, lead quality and even profit. Royal Mail research shows that businesses are losing around 6% of their revenue through poor quality data. Experian have therefore come up with some […]
Personalisation is the current BUZZ in marketing. But what is it and how do you achieve it? It is safe to say that the only clear route to personalization is knowing your customer. This may seem easy and obvious, but it is not always that […]
Whether you’re sending out newsletters, invoices or confirmation emails, a good mailing service is an important part of a uniform business approach. There are some fantastic free email marketing services out there that even agencies use (although they usually upgrade to the “professional” account with […]
Profiling customers Don’t forget that the customer you want is like the customer you’ve already got. Understanding the profile of your existing client base in more detail will help you discover other avenues to find new business. Investing time and money into securing repeat business […]