6 month PR contract to launch Australian travel company to the UK market. The work included media meetings with travel editors of the national newspapers, writing and distributing press releases, identifying opportunities, promoting launch events.
Numerous pieces of coverage secured in key media such as The Independent, AOL Travel, Evening Standard, Lonely Planet, and Womens Weekly (Press Association).
Examples of coverage
Lonely Planet Peregrine Adventures Coverage
Lonely Planet Peregrine Adventures Coverage